THE CHALLENGE
Busy travelers often are too rushed to take advantage of Finnair upgrades available to them.
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THE SOLUTION
Finnair decided to proactively push seat upgrade options to the customer's mobile phone using Bookit's platform.
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THE OUTCOME
SMS outreach for mobile boarding passes
- Predictive analytics to optimise future offers and seat upgrades

When
2004
Who
Finnair, Smartcom Labs
Finnair deployed Smartcom Labs' iSMS mobile checkin process, eliminating queues at the airport. Building on this success Finnair then decided to offer seat upgrades by SMS as well, resulting in significantly increased revenue.

Prior to contacting bookit Finnair already had a mobile checkin solution but not enough people were using it. By making the process proactive and seamless mobile checkin sky rocketed.
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The customer recieves an offer to upgrade to business class using loyalty points, and replies with a single letter to accept the offer.  Bookit mediates the dialogue between the customer and Finnair's back-end systems so that the process is seamless for both Finnair as well as the customer.  The day of the flight, the customer receives the boarding pass directly to their phone and can skip check-in queus at the airport.

Finnair benefits by increasing sales of business class seats as well as from newly available seats opened up in coach.
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Smartcom Labs' products and services have been protected by the following patents and patent applications:

USRE-47279-E1 USRE-46653-E1 USRE-46395-E1 USRE-44073-E1 USD-874517-S1 USD-787550-S1 US11429905B2US11413657B2US-RE49002-E1 US-9937531-B2 US-9832311-B2 US-9167398-B2 US-9049573-B2 US-8880080-B2 US-8634522-B2 US-8576993-B2 US-8260330-B2 US-8254531-B2 US-7912190-B2 US-7406429-B2 US-11645588-B2US-11501218-B2 US-11290878-B2 US-11233898-B2 US-11144850-B2 US-11004114-B2 US-11004015-B2 US-10929784-B2 US-10902491-B2 US-10748085-B2 US-10740698-B2 US-10637987-B2 US-10300509-B2 US-10200532-B2 TREP-2014113 TREP-1955557 SPEP-2014113 PL-2014113-T3 PL-2014112-T3 PL-1955557-T3 NLEP-2014113 NLEP-1955557 ITEP-1955557 ITEP -014113 IN-316039-B IN-270862-B HUEP-2014113 GBEP-2014113 GBEP-1955557 GBEP-1647132 GB-2446965 FREP-2014113 FREP-1955557 FREP-1647132 FIEP-2014113 FIEP-1647132 FI-127676-B FI-126804-B FI-124899-B FI-119168-B FI-118586-B FI-118585-B FI-117663-B ESEP-1955557 ES-2615461-T3 ES-2541438-T3 EP-2014113-B1 EP-2014112-B1 EP-1955557-B1 EP-1647132-B1 DK-2014113-T3 DK-2014112-T3 DE-112013002121-T5 DE-112013002111 CHEP-1647132CHEP 2014113 AU-2006319060-B2

Updated May 2028, 2024

photo credits: freepik @drobotdean